Data update frequencies differ across the different kinds of data presented in the tool.

The overall Morningscore updates daily for your own website as well as your competitors.

Your Morningscore keywords are fully updated once every month. Smaller websites (with Morningscores lower than 3000 USD) can expect full updates every week.

Keywords listed in your rank tracker are updated every day.

All of your links get updated every day (or on demand if you manually add a link).

Your website's health issues are updated on demand whenever you scan your site. You can also set up weekly automatic scans.

Missions update whenever a relevant change is detected in the tool.