Most SEO tools like SEMrush and Moz work like databases. Essentially these tools give you access to a huge body of data, and then it's up to you to figure out what to do with all that data. That's awesome if you have a certain level of understanding about SEO, but otherwise there's a risk you'll end up paying for a lot of data that's of no real value to you.

Morningscore works by guiding you through every step of your SEO work. Hence, some SEO experts find our tool to be somewhat limited, which is in part due to our focus on trimming the fat and leaving our users with only the most important insights about SEO. In other words, Morningscore shows you exactly what you can improve and how to do it.