Articles on: General FAQ

What's causing the changes in my SEO Score?

Your total SEO Score reflects the changes in the Score for each of your keywords.


To see which keywords contribute most and least to your total Morningscore - which helps you understand what's causing the changes - here's what you can do:


  1. Log in to your Morningscore account
  2. Scroll down to Top keyword changes in the Overview section



You can also go to Research → All keywords → Changes tab

Here you find an overview of all changes and which keywords contributed to what:




Updated on: 11/12/2025