How is the traffic calculated in Morningscore?

Traffic in Morningscore is calculated based on your domain’s position for a keyword and the monthly search volume for that keyword.

We do not track traffic on your website; instead, the traffic numbers are estimates based on statistical data where positions from 1 to 20 each receive a percentage of the total search volume as traffic.

Here’s the list showing positions and the corresponding percentage click-through rate (CTR) for each position:

• Position 1 gets 21.12%
• Position 2 gets 10.65%
• Position 3 gets 7.57%
• Position 4 gets 4.66%
• Position 5 gets 3.42%
• Position 6 gets 2.89%
• Position 7 gets 2.69%
• Position 8 gets 2.10%
• Position 9 gets 1.85%
• Position 10 gets 1.75%
• Position 11 gets 1.70%
• Position 12 gets 1.65%
• Position 13 gets 1.60%
• Position 14 gets 1.55%
• Position 15 gets 1.50%
• Position 16 gets 1.45%
• Position 17 gets 1.40%
• Position 18 gets 1.35%
• Position 19 gets 1.30%
• Position 20 gets 1.25%

The image below shows the traffic for each position when ranking for a keyword with 1,000 monthly searches:

The graph below also illustrates the click-through rate (CTR) for each position and the total estimated traffic:

Updated on: 18/12/2024