Question 1

🎓️ Intro guide: Get started with Morningscore

Accepted Answer

In this article I will guide you through the different sections and functions in the Morningscore tool. We will provide you with different sections covering brief explanations of all the different features you can use in the Morningscore tool.

Below you can see a table of contents, if you have a specific query you can use this to access the part of the guide that is relevant to you, by clicking on the section you want to read:

Explaining the header

Here you see the header of the tool. It can provide you with both a lot of information and utility. If you look at the lower part of the header (Inside the blue outline), you will always be able to see your current Morningscore as well as your current level. You are also able to click on the blue box at the right side to change which

Question 2

What does the Morningscore stand for?

Accepted Answer

Aside from being the name of our SEO tool (and the company that developed it), the Morningscore is also our tool's main metric which reflects the monetary value of your SEO.

Whatever your Morningscore is, it always reflects the amount of money you would have had to pay for Google Ads to get the same amount of website traffic.

By keeping an eye on your Morningscore, you can easily evaluate the exact value you get from SEO, which helps you make well-informed decisions on how to prioritize SEO in your marketing budget.

How we calculate your Morningscore

Simply put, we calculate your Morningscore based on how your keywords are performing on Google.

The exact calculation looks like this: (SEARCHES/MO x RANK) x CPC = SCORE/MO

Let's break that down.

SEARCHES/MO x RANK = VISITS/MO

This is the part of the calculation that's inside the brackets above.

SEARCHES/MO is a number that reflects how many people search for your specific keyword each month (on average). We get this number through our data partners.

RANK reflects how you are currently ranking for your keyword on Google. If, for instance, you rank in position #2, we know that about 10 % of everyone who searches for that keyword will click through to your website.

VISITS/MO is the number of visits you get from your keyword via Google on a monthly basis. We find this number by multiplying the monthly searches with the typical CTR (Click-Through Rate) for your keyword rank.

VISITS/MO x CPC = SCORE/MO

CPC

Question 3

How to track your website across multiple locations

Accepted Answer

To track your website in multiple locations, follow these steps:

Click on your website in the top-left corner of the tool
Click on Manage websites
Enter your website
Select your target country in the drop-down menu
Click the button Add website

You will now be able to track your website for this location, too.

Question 4

Why should I choose Morningscore over other SEO tools?

Accepted Answer

With Morningscore, you'll find that doing SEO is more fun and a lot simpler than if you use other best-in-business SEO tools. Our motto is to help you #MakeSenseOfSEO, so we always aim to summarize and simplify the important stuff to make SEO stuff easy to comprehend for anyone, including non-experts.

We really believe that SEO doesn't have to be difficult. Most of it can be pretty simple and straightforward - and with the game elements of our tool, it can be fun, too.

How Morningscore compares to the alternatives

In case you're looking for information on how different SEO tools compare to each other, we already did much of the research for you:

Visit this page to get the full overview of Morningscore's features and how they compare to other SEO tools.

For specific comparisons, check out the links below:

If you haven't yet tried Morningscore, we always recommend you sign up

Question 5

Does adding a competitor website count as one website scan credit?

Accepted Answer

Starting with the release of Morningscore v3.0, adding a competitor website to our tracker will only count as 0,5 of your available website scan credits.

In other words, if you set up 3 main websites with 1 competitor website each in the newest version of our tool, you'll use up 4,5 credits in total and save some credits.

You can see how many website scans you have left if you click on Add or switch website in the top menu bar, and then click on Manage websites, in the following dialogue box.

Where to see the number of credits used

Question 6

Can Morningscore scan my social media profiles?

Accepted Answer

Unfortunately, no - Morningscore cannot scan individual profiles on social media.

Morningscore is designed to scan whole domains such as www.facebook.com. Your personal social media profile has a specific and unique web address - also known as the URL - so if you add the link to your profile as a website to track in Morningscore, the tool will simply provide you with data for the entire social media platform.

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