Our Linkscore is a metric that reflects the strenght of your website's link profile, which is determined by how much authority the websites that link to you have combined.

The higher your Linkscore, the better your chances of ranking high in Google.

But it's worth noting that you can have the best and most well-optimized website in the world and still have a hard time ranking for your keywords. If that's the case, it's most likely because yu need to work on your linkbuilding to increase your Linkscore, which will in turn cause your Morningscore to increase.

On average, you can expect your Morningscore to increase by $0.63 every time you manage to increase your Linkscore by 1.

Of course, your Linkscore is not to be thought of as an exact science, but rather as a point of reference you can use to guide how you manage and prioritize your SEO efforts.

But there is a clear correlation between your Linkscore and your Morningscore, which is definitely more pronounced if your Linkscore is low. This is another way of saying that a 1 % improvement of a low Linkscore is bound to have a bigger impact on your Morningscore than a 1 % improvement of a Linkscore that is already high.

Always keep in mind that SEO is a long-term process, and it may take up to 18 months for a Linkscore increase to manifest itself as a higher Morningscore.