It is not yet possible to see competitors' keywords in the newest version of the tool, Morningscore 3.0. This guide only applies to Morningscore 2.9.

Add a competitor

In order to see a competitor's keyword, you first need to add that competitor in the tool. You'll learn to do this in the onboarding missions, and you can also do it by following this guide.

Pick a competitor

Click on a competitor from the list of competitors to get a complete overview of all the keywords that competitor is ranking on.

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Add relevant keywords

Use the filters or search bar to find relevant keywords for your website that your competitor already ranks on, and add them to your rank tracker by hovering over the keyword and a a “plus” icon will appear for you to click on to add.

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Check you rankings vs competitors with “competitor comparison”

Let’s move on to the competitor comparison. The competitor comparison allows you to check how your website ranks vs how your competitors websites ranks.

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Use the filters to find keywords your competitors ranks for by clicking on the competitors website. Here it will filter by the competitors top positions and compare it with your rank on the same keyword.

Setup a “mission” for the keywords you find interesting and reach your goal. I recommend to do keyword research from these “new” keywords before you start optimizing.