What is a GEO Score?

The GEO Score is Morningscores metric to measure any brands visibility in AI search like ChatGPT

It is measured as a percentage and can be seen as share of voice

1. Our AI takes your top keywords and crawls your website to understand it's niche and through that comes up with a prioritized list of 100 prompts we believe are the most relevant to your business
2. We then lookup those 100 prompts in ChatGPT and other AI tools in the country you have chosen
3. We look for mentions of your brand and website in both the answer and sources (links to webites)
4. We then Score each prompt like this:
5. 100% when brand or website is found in answer
6. 20% when brand or website is only found in source
7. 0% if not found in answer or source
8. And then we simply sum it up and this becomes your GEO Score
9. We do the same for competitors you add to your account. They are scored on your prompts.

The 100 (can vary a bit) prompts that belong to your GEO Score get looked up monthly with roughly 3 lookups per day. You can find them under "All Prompts":

Prompts in the rank tracker get updated weekly or daily (on demand via refresh button):

See this guide that explains how we recommend to analyze it

The basic recommendation is to grow your SEO, since it has a direct measurable effect on GEO. But there are many small nuances to it.

A good next step is also to generate a GEO analysis, that scores your brand and website more generally on it's "GEO readiness":

Generate GEO Analysis

Updated on: 10/12/2025