How to know if my GEO Score is good or bad?

When you hover your GEO Score in Overview, you will see this explanation if you follow steps 1-3 here:

Below is how we believe you should understand and analyze it.

But first, if you want to understand how we calculate the GEO Score **read this guide **🧑‍🚀

In many industries the prompts you compete to be mentioned in are at least national, and sometimes a global competition.

Even the biggest brands in the world like e.g. LEGO for toys or Apple for phones, would not be mentioned in all prompts every time

In our tests the worlds top brands usually gets a GEO Score of 70-80%

Semi big brands and companies seldemly get above 25-50%

Small local companies will often get between 2-20% even if the prompts are locally anchored

The reasons for this are many, but the main takeaway is that there is a lot more randomness to LLM answers than Google rankings.

So the scores are probably better than you would think, and that is why we made this illustration to highlight that:

That being said, if your GEO Score is in the low range, it s

You can check all the prompts we scanned yourself here:

And then click this button to see the exact result the AI gave us when we asked it:

Asking your own AI Chat where you are logged in is not a good idea. Since it has your history. If you want to check if you get similar results, you should create a fresh account or a similar option to get a neutral result to compare with.

I hope this helps you answer the question if your GEO Score is good or bad. You are always welcome to ask in our chat for advice 😊

Updated on: 11/12/2025