> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.morningscore.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Why does my keyword rank appear differently in the rank tracker than in Google?

Rank trackers typically simulate a neutral, depersonalized search — often using a specific location, device, or language setting. But when *you* Google something, even incognito, your IP, browser fingerprint, and previous behavior still subtly influence results. Read more about [how Google ranks websites](https://morningscore.io/how-does-google-rank-websites/).
The position shown in Morningscore is the closest possible approximation to the actual ranking because we perform an unfiltered search without bias for location, history, or other unit information. A "neutral" search, so to speak.

That's the reason why your keyword rank will sometimes appear differently in the [rank tracker](https://morningscore.io/rank-tracker/) than what you find when search for the keywords you're tracking.



Your own search WILL be biased, and you will most often find your domain in a higher position than most others will.

In addition, the position shown is a national average. There can be big differences in how you rank for the same keyword in two different cities - especially if it is a local keyword (even if the city name is not specified in the keyword).