> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.morningscore.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What's causing the changes in my SEO Score?

Your total SEO Score reflects the changes in the Score for each of your keywords.

To see which keywords contribute most and least to your total Morningscore - which helps you understand what's causing the changes - here's what you can do:

1. Log in to your Morningscore account
2. Scroll down to **Top keyword changes** in the **Overview** section


You can also go to **Research** → **All keywords** → **Changes tab**
Here you find an overview of all changes and which keywords contributed to what:

![](https://storage.crisp.chat/users/helpdesk/website/-/e/5/d/1/e5d169c5df987000/image_9ob1fw.png)