Here's a really easy way to understand the difference.

Tools like SEMrush and Moz work like a database. Essentially, you get access to their data, and it's all up to you to determine what you can do with that data. Or in other words, you have to already have a certain level of understanding of the SEO game you're playing.

In comparison, Morningscore works by guiding you through your SEO tasks. While SEO experts might find the platform somewhat limited, this is partly due to the focus we want to put on important things. Said in a more simplistic way, we want to trim the fat and leave you with just the "filet mignon" of SEO. We also pride ourselves that Morningscore is a tool for doing, since we show you exactly what's to be improved (and there's no guesswork involved).
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