Here is a detailed guide that shows you exactly how to analyze your competitor’s links using Morningscore’s “Link Tool”.

A feature with which you can quickly create lists of links which you can build yourself.

But don’t worry. It takes just 6 simple steps.

👣 Step 1. Add your competitors
👣 Step 2. Export the data
👣 Step 3. Filter data
👣 Step 4. Remove duplicates
👣 Step 5. Remove the domains that already link to you
👣 Step 6. Trim the data

Here they are summarized. You’ll find the specific actions with screenshots below.

Creating a link building list that makes link building a piece of cake

1. Add your competitors to Morningscore
1.1. Set up your website
1.2. Add at least 1 competitor.

Great. Now, you will see all the link data for your and your competitors' sites.

💡 Tip: The more similarities you share with your competitor, the easier this task will be and the more links you will discover.

Industry / Niche
Products / Services
Business Location
Company Size

Ideally, you want competitors who have more links than you. But in all fairness, I’ve also successfully analyzed competitors with just a few links.

2. Exporting the data
2.1. Scroll down to “All Links”.

2.2. Choose a domain in the drop down menu.

2.3. Click on Export and choose your preferred file type, then download the data for all the domains (yours included).

3. Filtering the data
3.1. When you are done downloading, open the files.

Optional if you have many competitors:
3.2. Open all the files from each of your competitors (at once or one at a time)
3.3. Copy-paste them into one excel file (combine them for ease of use)

4. Remove the duplicates
4.1. When all the data is combined into one file, mark all the data and format as a table with an existing header.

4.2. Sort the data by the Refdomain column.

4.3. In the “Data”tab of the tool bar, choose “Remove Duplicates” and make sure only the checkbox next to the Refdomain is marked before pressing OK.

5. Remove the domains that already link to you

5.1. Open the file with your domain’s link data
5.2. Add your link data to the file
5.3. Sort the Refdomain column alphabetically.
5.4. Highlight the duplicates
Mark only the Refdomain column and click on the “Conditional Formatting” in the Home tab of the toolbar
Click on “New rule..” in the drop down menu
In “Select a Rule Type:” choose “Format only unique or duplicate values”
In “Edit the Rule Description” select “duplicate” from the dropdown menu underneath “Format all:”
Press the Format... button
Select the “Fill” tab, choose a background color and press OK
Press OK in the “New Formatting Rule” window and you should have all the duplicate domains highlighted

5.5. Delete duplicates
Sort the Refdomain column by the background color you have chosen for the highlight in step 4.4.

Delete all the rows marked by the fill color as duplicates
Sort the Domain column alphabetically
Remove all the rows where your domain is listed

6. Trim the data
We are trimming the data so you can get a better overview and only keep the links with the best link value.

6.1. Delete unnecessary columns

At this time, you do not need all the data that is included here. For example, the Url To, the number of internal links and the First Seen date are all useful data, but for now we will trim the amount of data down a bit to make it easier for you.

Delete the columns with the name:

Url To
Ahrefs Rank
Ahrefs Top
Links Internal
Links External
Page Size
First seen
Link type
IP From

6.2. Add two new columns called Type and Status.
The image below shows you what your list should look like at this point.

6.3. Delete incomplete data
Sort the Url From column from A to Z
Remove all rows where data is missing

6.4. Delete data that doesn’t match the language of your domain
Sort the language column alphabetically
Delete any language that doesn’t match the language of your domain

There will be rows without a language, ignore those.
After you have removed the rows with languages you cannot use, delete the Language column.

6.5. Remove all redirected links
Sort the Redirect column alphabetically
Delete all rows that show a status code 301 or 302

Delete the column when you are done

6.6. Remove the NoFollow links
Sort the Nofollow column
Delete all the rows that contain “TRUE”.
Delete the column when you are done.

💡 Tip: Nofollow links do not transfer link value. But they can be important for building a diverse link profile. At the start of your link building you should focus on building only Dofollow links, but keep this in mind for the future.

6.7. Sort the links by their link value
Sort the first column Domain rating from smallest to largest
Delete all rows that do not have a value in this column (they have a domain rating less than 1 which is why it isn’t displayed)
Remove the rows with domains that have a low DR

🔹 Note: What low DR is in your case is purely up to the type of business you are in and your current link profile. For example, I had clients with very diverse link profiles that were only interested in backlinks from 40+ DR sites.

And there you have it! A nice clean list of link building opportunities that your competitors are already taking advantage of.
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