You’ve probably read our “How To ‘Steal’ Competitor Links” guide and I hope you got a chance to try the guide out. 👊

Here we include 3 additional tactics (plus one optional) to how you can find tons of strong links. 🎊🎊🎊

Finding Tons Of Strong Links

Tactic 1. Search Intent Competitors
Competitors can come in many different forms. These can be companies in the area that are directly dipping into your potential customer pool, but also companies that are fighting online for their piece of the organic cake.
This tactic involves the later - the companies that match the search intent of your users and rank for keywords that you track in Morningscore.


Scroll down to the “Keyword Rank tracker” in Morningscore
Choose one keyword you would like to improve
Right click on it and press on See all ranks.

Copy the first 3 domains to add as your competitors from the SERPs shown

Repeat the process of getting a link list by using the “How To ‘Steal’ Competitor Links” guide

Tactic 2. Shoulder Niche Link Ideas
Some niches are actually quite thin with how much time and money they invest in SEO and particularly link building. Scrapping competitor links will therefore not give you enough to do in the long run.

What you can try in this case is reaching out to the shoulder niches.

Maybe you are a freelance web designer, that can look into the web developer niche. Or a Web agency that does not do graphic design or app development. These are valid shoulder niches that can be used in discovering link building opportunities.

Add some shoulder niche keywords to your Tracked Keywords
Mark the newly added keywords, right click on one of them and choose “Add to folder” -> “Add new folder” and pick a folder name. This will prevent you from tracking the rank on keywords that are not relevant and make it easy for you to delete them later

Right click on a shoulder niche keyword and choose “See all ranks”
Continue the same process as described in Tactic 1.

Tactic 3. Check Out A Completely Different Industry
When all else fails, try another industry. Shoot high and go for domains that have plenty of funds and invest highly in marketing (link building included).

Add them as competitors and
In the “Links Tool” left-click on the competitor’s domain

Check out their link profile data and compare to your own

Repeat the process of getting a link list by using the “How To ‘Steal’ Competitor Links” guide

Try and learn a trick or two from their link profile and the websites linking to them. Chances are they have a higher number of natural links (like from media coverage or product reviews), but they for sure have some that you will be able to use.

💡 Tip: If you are not sure who to pick, find a website of a SEO agency in your area and find their clients from their case studies or logos presented on their website. Their clients invested in link building and the links are most likely not all natural. The case studies might even give more information on the links they got.

A small disclaimer however. Since the topics these domains cover don’t have much in common with your website content, these links might not be as relevant for you. So keep this tactic as a last resort and use it with caution.

Tactic 4 (Optional). Find Easy Link Opportunities By Link Comparison

This tactic is not a standalone one, it is more used to speed up the process of the first 3 tactics and get you low hanging fruit fast.
For this tactic, you need 3-5 top domains from the SERP of any query. The more domains, the better actually.
Since these 3 websites are in the top 3 already, chances are they invested in link building. They maybe even did a competitor link analysis and used the low hanging high quality links.
These can be easily discovered by comparing their link data.
We will download their link data and find links that most (or all) are using. Chances are high that these are very easy links to obtain and you will not have to use a lot of time to find them.

Download the link data from the domains you chose and
Copy all the data into the same file
Use Conditional formatting on the Refdomain column as described in step 5.4. of <a>“How to ‘steal’ competitor links”</a>.
Sort by color using the Refdomain column and delete all rows that did not change color fill.

Clean the list as described in step 6 of “How To ‘Steal’ Competitor Links” guide, but keep the Domain column

Now you have a list of links that several of your competitors use. These links are usually link directories or easily accessible blog articles of niche blogs that either charge for sponsored articles or gladly accept guest articles.

The more of your competitors on the list for the same Refdomain, the better. These domains are most commonly company directories from the niche industry of these companies and well worth your time.
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