Are you ready to increase your revenue by getting more customers online? Of course you are – so let’s get started without any BS.

First thing first.

Make a list of all the keywords your site ranks on right now. You do that in Morningscore by doing what I have shown below:





If you are not getting more than 10 keywords from making a list with keywords you already ranks for, go to step #3.

Automatic keywords (get suggestions)
Automatic keyword research – or keyword suggestions – is a great way to find more keywords related to the keywords you already ranks for (or by researching for new keywords). The keyword research tool in Morningscore is great for this. You just type in a keyword you rank on – or wants to – and gets a bunch of related keywords (single and longtail keywords) suggested.

Take all the keywords you found in step #1 and add them one by one to the keyword research. Add the keywords you find interesting to your list of keywords or add them to the rank tracker in Morningscore.



If you add broad keywords you will probably get a list with way too many keywords for you to get a decent overview. Use the filters too narrow the search. You can filter by 6 different factors: Searches per month, CPC, difficulty, sensitivity, include words, exclude words. Let’s take a look how they work and how to use them to find proper keywords to work with. I’ll use “SEO” as an example of a keyword.

Searches per month:
By adding “SEO” to the keyword research we got 1.432 hits. Way too many too look at. I’ll filter by searches to narrow the suggestions so I have set the keywords to appear if they have at least 100 monthly searches and not more than 20.000. I could easily filter that to less keywords by putting a smaller maximum.



Now I have a list with half the keywords I had before, but I am still not satisfied. Still too many keywords for me to get er proper overview to find the best keywords to work on. I’ll go to the next “filter” called “CPC”.

CPC:
I am currently looking for keywords that I can actually gain revenue from and that is why I will recommend you to filter by CPC to remove “cheap searches”. Cheap searches are often not that relevant to rank for if you are looking for pure revenue. Great for building your brand, cover informational searches and so on. I’ll set my filter to 29-89 USD to narrow down my keyword list.



Next up is to filter by “difficulty”.

Difficulty:
I have filtered by monthly searches and CPC. Now I want to get the maximum value with least effort. Adjust the difficulty to filter and get keywords that are “easy” or “normal” in difficulty.



Sensitivity:
The sensitivity filter are set to “exact” as standard. I recommend to keep it that way to find the most relevant searches. You can change it to “broad” but then you will also get keywords that doesn’t match the keyword you have entered that specific.



The last thing we can do for filtering our search is to “include” or “exclude” certain words.

Include and exclude:
As you can see on the list above with the lates filters I have a keyword “SEO India”. If I’m not operating in India, that keyword is irrelevant for me. I’ll exclude the word “india” and in this case I’ll also remove the word “tool” (even though that is a decent keyword for Morningscore under normal circumstances).

Now I will include the word “company”. When this is done I tell the tool that this specific word HAS to be in the search.



Now, with all the filters I have made I am down to a list of just 12 keywords. At this point, the list should be ultra relevant for me based on my filters – here you have your list of golden keywords.

if you want to know how to find even more keywords through competitor research, click here to learn.
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